Buying with ISA

Buying is simple—whether you’re joining us for one of our live, in-person events or bidding online.

Live In-Person
Join us at our indoor auction facility. Register in person with a government-issued photo ID. Enjoy comfortable seating, big-screen item displays, free lunch concessions and helpful staff on hand to guide you.

Live Online (Live Broadcast)
Can’t attend in person? No problem. Bid online in real time from our website. Watch the live auction and place bids with confidence.

Online-Only Items
Lighter items like light-duty pickups, attachments, and tools are sold in online-only rings during the same event. Watch and place bids (manual or max) with real-time countdowns on each item—it’s fast and easy.

ISA Marketplace
Many auction lots are listed in advance of an auction with a price set for immediate purchase. Visit our Marketplace (Buy-It-Now) deals on equipment that has a set price and available now.

Viewing & Inspecting Inventory
Check out extensive photos, videos, and detailed descriptions for each auction lot online. Visit our Merrill, WI auction yard on or before auction day to inspect items in person—our team is happy to assist with locating and starting equipment.

Note our Buyers Premiums
The following buyer's premium will be added to the winning bid amount:
10% online
5.5% on-site (in-person)